Sabtu, 25 Juni 2011

[U760.Ebook] PDF Ebook Lover Awakened (The Black Dagger Brotherhood), by J. R. Ward

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Lover Awakened (The Black Dagger Brotherhood), by J. R. Ward

Author of the #1 New York Times bestselling Black Dagger Brotherhood novels, J. R. Ward enthralls fans with her erotic urban fantasies. The third book in the series tells the story of the vampire Zsadist, a former blood slave with a violent past. When he meets Bella, Zsadist thinks her human love could be his path to salvation. Then Bella is kidnapped, and Zsadist will stop at nothing to get her back.

  • Sales Rank: #775920 in Books
  • Published on: 2015-08-11
  • Formats: Audiobook, MP3 Audio, Unabridged
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.75" h x .50" w x 5.25" l,
  • Running time: 15 Hours
  • Binding: MP3 CD

From Booklist
Deeply scarred without and within, vampire warrior Zsadist believes that he is unworthy of either compassion or true love. One night a glimmer of hope crosses his path, embodied in the young civilian Bella; yet, true to form, he pushes her away. But when the enemy of their race kidnaps Bella, Zsadist can't rest until he finds her, and once he does, he faces his biggest threat to date as fate grants him one last chance at peace. Ward spins her take on Beauty and the Beast into a raw, gritty tour de force, creating an array of ugliness and beauty, pain and pleasure in a tale that sparks enough plot stunners to keep readers fascinated for years to come. Not for the faint of heart--strong sexuality and stronger language rule here--this genre-bending third novel in the Black Dagger Brotherhood series, following Lover Eternal (2006), is a perfect fit for those who like fast-paced urban fantasy rich in both fury and poignancy. Nina Davis
Copyright © American Library Association. All rights reserved

Review
A dark and compelling world. ("Romantic Times")

About the Author
J.R. Ward is a #1 New York Times bestselling author of erotic paranormal romance. She lives in the South with her incredibly supportive husband and her beloved golden retriever. After graduating from law school, she began working in healthcare in Boston and spent many years as Chief of Staff of one of the premier academic medical centers in the nation. Writing has always been her passion; her idea of heaven is a whole day of nothing but her computer, her dog, and her coffee pot. She contributed to "Dead After Dark "from St. Martin's Press, and she is the author of books including "Dark Lover "and "Lover Eternal".

Dennis Lehane is the author of nine previous novels, including the New York Times bestsellers Gone, Baby, Gone; Mystic River; Shutter Island; The Given Day; and Moonlight Mile, as well as Coronado, a collection of short stories and a play. He and his wife, Angie, divide their time between Boston and the Gulf Coast of Florida.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Beautiful, angst filled, Heartbreaking
By Sheila M
"I'm not normal."
"I know. But you're not dirty or contaminated or unworthy."

THE STORY: The Black Dagger Brotherhood is a group of warrior vampires who are to protect the civilian vampires from threats. Zsadist is one of the brotherhood but goes his own way. Kidnapped as child and forced to become a blood slave (used to feed on by another vampire), Z was also raped and sexually abused by his master. As a result of his century of being a slave, Z is physically and emotionally scarred. As LOVER AWAKENED begins, Z has been searching for several weeks for a female vampire, Bella, who was kidnapped by one of the soulless humans that the Brotherhood is fighting. Bella's loss has hit Z hard and he is obsessed with her. Bella was immediately attracted to Z when they met. Weeks of captivity have begun to make her question who she is. This is their story.

OPINION: I love this book. It is my favorite of the series. I am a sucker for those damaged men who are healed by the women who love them. Z is just an amazing character. He has been damaged both inside and out by his time as a blood slave. He begins to heal, however, from the first time he meets Bella. His determination to find her or to avenge her when he believes her dead allows him to care about her in a safe way. Z believes himself dirty and unworthy of love because of the abuse he suffered. His contempt for himself is so incredibly difficult to read at times. At the same time, his ability to care about those around him even as he claims he doesn't shows the resilience of the spirit. I loved everything about Bella and Z's story. They have a very difficult road, but this book is emotional and sexy and painful all at once.

WORTH MENTIONING: The stories in these books are multiplying. That means that there are stories that aren't resolved here and there is less time for the main couple.

FINAL DECISION: This book is painful and heartbreaking and incredibly beautiful at the same time.

CONNECTED BOOKS: LOVER AWAKENED is the third book in the Black Dagger Brotherhood series. It can be read as a standalone although it is best read in the context of the others in the series since Bella and Z's story actually begins in LOVER ETERNAL.

STAR RATING: I give this book 5 stars.

2 of 2 people found the following review helpful.
Good series
By J Scott
Ok, so I don't write a lot of reviews, I do however read them and that is why I decided to write a review on this book. I stumbled across J R Ward by accident and read a review on her and it said she is a must read author. So I purchased the first book in her Brotherhood of the Black Dagger series on my Kindle, $5.99 so I thougt what the heck. It was a good book so then I purchased the second book and it was also good. I read some review about the third book and an overwhelmingly 799 people gave it 5 stars and only 7 people gave it 1 star, so of course I read those 7 reviews. I would agree with some of what those 7 people said about the books in general.
I'm not going to go into the story line of these books, they are a paranormal romance series with a lot of hot sex scenes, if you are into that you will most likely like these books. One reviewer said that she could not get past the slang they use. I would agree with that, these vampires are hundreds of years old and the language they use is way too modern for them. It really does not make scence. These books do not read like any other romance novel series I have ever read. You have the main characers but there is also several more story lines going on in the book. I know she is doing this because she wants us to be familiar with all the characters because they will eventually have their own story, but some of it is just in the way, and I skip through parts that don't interest me. I have read 3 of these book so far and the skipping has not been a problem with the main story line.
Ok so also there is A LOT of male bonding in these books. I mean these guys in the "Brotherhood" are way comfortable in their heterosexualness because they are very free with themselves around each other, also something else I'm not used to in a romance novel. I gave these books a 4 star rating because they are good and I want to keep on reading them. J R Ward is not the best of writers, I have read much better and the stroy lines can get a little crowded at times that is why I can not give it 5 stars.
Kresley Cole's Immortals After Dark Series is a 5 STAR series. She is a wonderful writer and her books are very good. They are a paranoral romance series and erotica, so if that is not your thing then don't read them but if it is you will not be dissapointed.

0 of 0 people found the following review helpful.
Beautiful Story
By Tracy Arnett
Zsadist is still tortured with the memories of being a blood slave and being owned as well as used. So he never sees goodness or love. He is savage and feared by all. When Bella sees Zsadist she is intrigued and wants nothing more than to be his. Bella will do anything to help Zsadist find his way to her. He will do anything for Bella, even save her from him and his tortured past. This book brought out so many emotions. I loved this story but it broke my heart at the same time. Bella and Zsadist's story is one of loss, love and trying to find your way to the love you deserve.

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Kamis, 23 Juni 2011

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  • Published on: 2011-08-01
  • Binding: Hardcover

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Rabu, 22 Juni 2011

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Sabtu, 18 Juni 2011

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  • Published on: 2014-11-14
  • Released on: 2014-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .62" w x 6.00" l, 1.20 pounds
  • Binding: Hardcover
  • 264 pages

Review
"The Knowledge Enterprise is essential reading for all managers about the management shift from R&D and technology-driven to customer-driven innovation. The author not only makes a compelling design for strategy realization but also provides an answer to 'why' companies succeed in transforming their business model ..." -- Fred Boekhorst, Senior Vice President Philips Research, Philips Electronics

"The power of the 'knowledge enterprise' ultimately depends on the ability to organize business innovation. The book reveals the stories of change, engagement, teamwork and orchestration to unleash and spark revenue-generating new business ..." -- J�r�me Verhagen, Managing Director /CEO, NV Industriebank LIOF

"At its heart, the book grapples with the question of how to build innovation into daily practice with emphasis on engaging the consumer into new products or services. Many firms become entrapped in their legacy and 'the innovator's dilemma' but Huizenga shows that many stalwarts are capable of escaping from this captivity by engaging the market to pave the road to new opportunities, similar to Apple which continues to reinvent itself by disruptively investing in their interface with customers." -- Johannes M Pennings, Emeritus Professor of Management, The Wharton School, University of Pennsylvania

From the Inside Flap
The Knowledge Enterprise is a unique volume about leading business model innovation. International industry leaders talk about their commitment to customer and societal engagement, and how they are transforming their business models and organizations by embracing open innovation. The book provides a comprehensive overview of the business transformations and strategies relentlessly pushing all parts of the corporation in the same direction, and consequently building momentum to reach industry frontiers and be the first to go beyond them. Organizational practices and theory are blended and serve to illustrate the development of the knowledge enterprise over the past five years and prospects for future growth.

Building on the success of the first edition, this book elaborates on the business transformation, customer centricity and the open innovation strategy needed to realize the next level of growth. The first edition is revised extensively, with focus placed on the organizational drivers needed to shift to the knowledge ambition, the lateral organization and the implementation of intelligent business strategies.

The second edition also reprises the stories of companies that master innovation by employing a distinctive strategy and leadership. Examples are taken from Janssen Pharmaceutical Companies of Johnson & Johnson, Royal DSM, High Tech Campus Eindhoven and Newtricious, and reveal how to create and sustain an organization that drives business innovation. Fundamentally, it is a story of the process of regenerating the business strategy and dedicated, even persistent, sustained leveraging of core competencies. Attention is also devoted to how the knowledge enterprise is now guiding approaches to customer engagement, open innovation, orchestration, teamwork and design of the lateral organizational.

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Rabu, 15 Juni 2011

[K129.Ebook] Fee Download Plastic Surgery: Volume 2: Aesthetic Surgery (Expert Consult - Online), by Richard J Warren, Peter C. Neligan

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Plastic Surgery: Volume 2: Aesthetic Surgery (Expert Consult - Online), by Richard J Warren, Peter C. Neligan

Fully updated to meet the demands of the 21st-century surgeon, Aesthetic Plastic Surgery, Volume 2 of Plastic Surgery, 3rd Edition, provides you with the most current knowledge and techniques in aesthetic plastic surgery, allowing you to offer every patient the best possible outcome. Access all the state-of-the-art know-how you need to overcome any challenge you may face and exceed your patients’ expectations.

  • Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Compatible with Kindle�, nook�, and other popular devices.
  • Apply the very latest advances in aesthetic plastic surgery and ensure optimal outcomes with evidence-based advice from a diverse collection of world-leading authorities.
  • Purchase this volume individually or own the entire set, with the ability to search across all six volumes online!
  • Master the latest nonsurgical aesthetic therapies, including cosmetic skin care, Botulinum toxin treatments, soft tissue fillers, and skin resurfacing.
  • Apply the most recent techniques in rhinoplasty, body contouring, facelift techniques, and the growing field of Asian facial cosmetic surgery.
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  • Sales Rank: #586254 in eBooks
  • Published on: 2012-09-07
  • Released on: 2012-09-07
  • Format: Kindle eBook

Review

"Each chapter follow an outline that aims to be consistent� throughout the volume. This format ensures that the topics are covered in an organized and comprehensive manner... The entire textbook is available in an accompanying online version. Additionally, there are certain parts of the chapters that are only available on-line including the historical perspective section, some figures, the complete references... In summary, Plastic Surgery, 3rd Edition,� remains a pillar of any plastic surgeon's library. Volume Two is no exception and is a must have for any practicing plastic surgeon or trainee with an interest in aesthetic plastic surgery.

Journal of Plastic, Reconstructive & Aesthetic Surgery (JPRAS), December 2013

"This is the latest edition of the multivolume plastic surgery textbook first edited by John M. Converse in 1964. Through the decades, this has remained the gold standard in plastic surgery textbooks. I have always had the most recent edition close to my desk and have used it as an initial reference when I have needed to review a topic. I will continue to use this edition in the same manner.

Plastic surgeons at all stages in their careers can benefit from this book. The coverage of plastic surgery topics remains encyclopedic, and all of the authors are recognized experts in their subject areas. This edition demonstrates a number of differences from prior editions. The books themselves are slightly larger, and the majority of the artwork is in color, with a uniform style and is of high quality. This edition incorporates changes consistent with our digital age, while maintaining the excellent content that has been the hallmark of this book throughout the years." - Walter Lawrence, MPH, MD (University of Iowa Hospitals and Clinics) Doody 5 stars!

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0 of 0 people found the following review helpful.
One of the best and uptodate cosmetic surgery textbooks.
By sam
An extraordinarily well written book covering all aspects of cosmetic surgery. I own nearly every major textbook written on the topic (I'm a plastic surgeon) and this is on of my top choices, by far. Thanks to Drs. Warren and Neligan for putting together such a great textbook!

0 of 1 people found the following review helpful.
One Star
By daniel
If you buy this product you can't see the videos

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Jumat, 10 Juni 2011

[H850.Ebook] PDF Download Reclaiming Conversation: The Power of Talk in a Digital Age, by Sherry Turkle

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Reclaiming Conversation: The Power of Talk in a Digital Age, by Sherry Turkle

Renowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity—and why reclaiming face-to-face conversation can help us regain lost ground.

We live in a technological universe in which we are always communicating. And yet we have sacrificed conversation for mere connection.
 
Preeminent author and researcher Sherry Turkle has been studying digital culture for over thirty years. Long an enthusiast for its possibilities, here she investigates a troubling consequence: at work, at home, in politics, and in love, we find ways around conversation, tempted by the possibilities of a text or an email in which we don’t have to look, listen, or reveal ourselves.
 
We develop a taste for what mere connection offers. The dinner table falls silent as children compete with phones for their parents’ attention. Friends learn strategies to keep conversations going when only a few people are looking up from their phones. At work, we retreat to our screens although it is conversation at the water cooler that increases not only productivity but commitment to work. Online, we only want to share opinions that our followers will agree with – a politics that shies away from the real conflicts and solutions of the public square.
 
The case for conversation begins with the necessary conversations of solitude and self-reflection. They are endangered: these days, always connected, we see loneliness as a problem that technology should solve. Afraid of being alone, we rely on other people to give us a sense of ourselves, and our capacity for empathy and relationship suffers. We see the costs of the flight from conversation everywhere: conversation is the cornerstone for democracy and in business it is good for the bottom line. In the private sphere, it builds empathy, friendship, love, learning, and productivity.
 
But there is good news: we are resilient. Conversation cures.
 
Based on five years of research and interviews in homes, schools, and the workplace, Turkle argues that we have come to a better understanding of where our technology can and cannot take us and that the time is right to reclaim conversation. The most human—and humanizing—thing that we do.
 
The virtues of person-to-person conversation are timeless, and our most basic technology, talk, responds to our modern challenges. We have everything we need to start, we have each other. 

  • Sales Rank: #28996 in Books
  • Brand: Ingramcontent
  • Published on: 2015-10-06
  • Released on: 2015-10-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 1.31" w x 6.41" l, 1.00 pounds
  • Binding: Hardcover
  • 448 pages
Features
  • Reclaiming Conversation The Power of Talk in a Digital Age

Review
Turkle is by no means antitechnology. But after a career examining relations between people and computers, she blends her description with advocacy. She presents a powerful case that a new communication revolution is degrading the quality of human relationships.” — Jacob Weisberg, The New York Review of Books

“Turkle deftly explores and explains the good and bad of this ‘flight from conversation’ while encouraging parents, teachers and bosses to champion conversation, use technology more intentionally and serve as role models.” —Success, A Best Book of 2015

“Reclaiming Conversation reminds readers what’s at stake when devices win over face-to-face conversation, and that it’s not too late to conquer those bad habits.” – Seattle Times

“Turkle’s witty, well-written book offers much to ponder…. This is the season of polls and sound bites, of Facebook updates extolling the perceived virtues or revealing the assumed villainy of opinions. Talk is cheap, but conversation is priceless.” – Boston Globe


“Drawing from hundreds of interviews, [Turkle] makes a convincing case that our unfettered ability to make digital connections is leading to a decline in actual conversation—between friends and between lovers, in classrooms and in places of work, even in the public sphere. In having fewer meaningful conversations each day, Turkle argues, we’re losing the skills that made them possible to begin with—the ability to focus deeply, think things through, read emotions, and empathize with others.” —The American Scholar
 
 
“This is a persuasive and intimate book, one that explores the minutiae of human relationships. Turkle uses our experiences to shame us, showing how, phones in hand, we turn away from our children, friends and co-workers, even from ourselves.” – Washington Post


“Reclaiming Conversation is best appreciated as a sophisticated self-help book. It makes a compelling case that children develop better, students learn better, and employees perform better when their monitors set good examples and carve our spaces for face-to-face interactions." 
- Jonathan Franzen, The New York Times Book Review

“Nobody has thought longer or more profoundly than Sherry Turkle about how our brave new world of social media affects the way we confront each other and ourselves.  Hers is a voice--erudite and empathic, practical and impassioned--that needs to be heeded.”-Rebecca Newberger Goldstein, Author of Plato at the Googleplex: Why Philosophy Won't Go Away. 


“This book makes a winning case for conversation, at the family dinner table or in the office, as the ‘talking cure’ for societal and emotional ills.”
- Publishers Weekly
 

“A timely wake-up call urging us to cherish the intimacy of direct, unscripted communication.” 
- Kirkus


“'Only connect!' wrote E. M. Forster in 1910. In this wise and incisive book, Sherry Turkle offers a timely revision: 'Only converse!'"
- Nicholas Carr, author of The Shallows and The Glass Cage


“Smartphones are the new sugar and fat: They are so potent they can undo us if we don’t limit them. Sherry Turkle introduces a lifesaving principle for the twenty-first century: face-to-face conversation first. This heuristic really works; your life, your family life, your work life will all be better. Turkle offers a thousand beautifully written arguments for why you should lift your eyes up from the screen.”
- Kevin Kelly, senior maverick for Wired; author of What Technology Wants


"Digital media were supposed to turn us from passive viewers to interactive participants, but Turkle reveals how genuine human interaction may be the real casualty of supposedly social technologies. Without conversation, there is no syntax, no literacy, no genuine collaboration, no empathy, no civilization. With courage and compassion, Turkle shows how the true promise of social media would be to reacquaint us with the lost of art making meaning together." 
- Douglas Rushkoff, author of Present Shock


"To reclaim conversation is to reclaim our humanity.  We all know it at some level, and yet how satisfying to find our hunch proved right:  Turkle shows us that to love well, learn well, work well, and be well, we must protect a vital piece of ourselves, and can.   What an important conversation about conversation this is."
- Gish Jen, author of Typical American and Mona in the Promised Land


"Like the air we breathe, or the water we drink, most of us take face-to-face conversations for granted.  In this  brilliant and incisive book, Sherry Turkle explains the power of conversation, its fragility at present, the consequences of its loss, and how it can be  preserved and reinvigorated."
- Howard Gardner, John H. and Elisabeth A. Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education


“Sherry Turkle’s unrivalled expertise in how people interact with devices, coupled with her deep empathy for people struggling to find their identity, shine through on every absorbing and illuminating page of Reclaiming Conversation. We can start remembering how to talk to one another by talking about this timely book.”
- Rosabeth Moss Kanter, Harvard Business School professor and author of MOVE and Confidence


"It is a rare event when a single book presents both  a compelling indictment of one of the more insidious effects of technology on our culture and an immediate, elegantly simple antidote---all the while  providing a stirring apologia for what is most important about language's power to move us, to expand our thoughts, and to deepen our relationship to each other. Once again, Sherry Turkle seeks to preserve human qualities that are eroding while we are always "elsewhere": empathy, generativity, and mentoring our young."
-Maryanne Wolf, John DiBiaggio Professor of Citizenship and Public Service, Director of the Center for Reading and Language Research, and Professor in the Eliot-Pearson Department of Child Study and Human Development at Tufts University


"In a time in which the ways we communicate and connect are constantly changing, and not always for the better, Sherry Turkle provides a much needed voice of caution and reason to help explain what the f*** is going on." 
- Aziz Ansari, author of Modern Romance

Praise for Alone Together:

"Savvy and insightful." 
- New York Times


“What Turkle brings to the topic that is new is more than a decade of interviews with teens and college students in which she plumbs the psychological effect of our brave new devices on the generation that seems most comfortable with them.” 
- Wall Street Journal


“Nobody has ever articulated so passionately and intelligently what we're doing to ourselves by substituting technologically mediated social interaction…. Equipped with penetrating intelligence and a sense of humor, Turkle surveys the front lines of the social-digital transformation….”
- Lev Grossman, Time Magazine


“Important…. Admirably personal….Turkle’s book will spark useful debate….” 
- The Boston Globe


“Turkle summarizes her new view of things with typical eloquence…fascinating, readable.” 
- New York Times Book Review 

About the Author

SHERRY TURKLE has spent the last 30 years studying the psychology of people’s relationships with technology. She is the Abby Rockefeller Mauzé Professor of the Social Studies of Science and Technology at MIT. A licensed clinical psychologist, she is the founder and director of the MIT Initiative on Technology and Self. Turkle is the author five books and three edited collections, including a trilogy of three landmark studies on our relationship with digital culture: The Second Self, Life on the Screen and most recently, Alone Together. A recipient of a Guggenheim and Rockefeller Humanities Fellowship, she is a featured media commentator. She is a recipient of a Harvard Centennial Medal and a Fellow of the American Academy of Arts and Sciences. 

Most helpful customer reviews

67 of 70 people found the following review helpful.
A REAL wake up call for us millennials
By Amazon Customer
I’m 25. When I'm with friends, we have our phones out all the time, even at dinner and movies. And only sometimes, someone will object. I’ve never given much thought to why - actually I didn't even realize I had my phone in my hand 24/7. This book is a real eye-opener. When I’m busy on my phone, I did try to listen to what other people are saying, but I recognize now that I was barely paying attention to them.

In this beautifully written, passionate book, Turkle discusses how what I’m doing has become how conversation has moved in the culture as a whole. So many of us divide our attention between our friends and our phones, between our co-workers and our email. Now in team meetings, I make sure to keep my phone in my bag and at dinner, I don't put it on the table. Turkle is not didactic or preachy, but this book is filled with great examples of the costs of a life lived with an eye to “elsewhere.” This is a great read and a real wake up call.

77 of 82 people found the following review helpful.
Would You Rather Text than Talk?
By Sam Horn, Intrigue Expert
Have you watched Sherry Turkle's TED talk - Connected, But Alone? - which has more than 3 million views?

If so, you already know she is a masterful communicator. She held a ballroom of 5000 American Society of Association Executives spellbound at their annual convention this summer with the backstory of her research for "Reclaiming Conversation."

A few of the intriguing sound-bites from that talk (and this book) include:

a. "We will always be lonely unless we learn to like being alone."

b. "We let digital devices dictate our daily life at great cost. They are an assault on compassion."

c. "What people want most is autonomy over where they put their attention."

d. Studies report a 40% drop in empathy - which is the crucial ability to be present, put ourselves in the other person's shoes and imagine what they're feeling.

e. People rather text than talk - because online they can take their time to edit and get it RIGHT.

f. Even a silenced phone on a table changes the quality of conversation - because people are reluctant to go deep and be personal if they think they'll be interrupted.

g. Our inability to be alone with our thoughts and our fear of conversation ("It's so open-ended, I can't control it:) is the new "Silent Spring."

The good news is, this book is not just a cautionary tale. It has a prescription for how we can "make time and space for face-to-face."

An important book that can help readers re-connect with what and who is most important - each other.

5 of 5 people found the following review helpful.
Read this book if you were born before 1970
By Roger
I consider myself very social media savvy (email, texting, Facebook, etc.) for my age; it's necessary to stay up with the grand kids. But this book opened my eyes to the rapid cultural revolution society is undergoing in how communication takes place among humans. I viewed emails and texting simply as tools (like meetings and phone calls) to get something done (schedule something or confirm a event). I graduated from college in 1969 believing that important communications needed to be face-to-face----no more. The young generations are losing their ability to communicate directly as electronic devices become ever more capable. Confront a young professional to have a face-to-face conversation and expect to see a perplexed look on their face. I now better understand some of the social feelings behind the texts exchanged with younger professionals and the grand kids.

The book dragged a little with an over abundance of examples where texting is taking over human communications. Then I read the chapter about texting and modern romance --- wow. The World had definitely changed when serious relationships begin and end via email and texting. I asked the interns in my office about this and their comment was: "Yes, so what's new?"

What we are seeing today is akin to what happened to humanity after the invention of the printing press in the 1400's. Resisting change is no longer an option; we must adapt or fail. This book puts this modern communication phenomena in perspective to early baby boomers like me.

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Minggu, 05 Juni 2011

[E864.Ebook] PDF Download Essentials of Marketing Communications (3rd Edition), by Jim Blythe

PDF Download Essentials of Marketing Communications (3rd Edition), by Jim Blythe

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Essentials of Marketing Communications (3rd Edition), by Jim Blythe

Essentials of Marketing Communications (3rd Edition), by Jim Blythe



Essentials of Marketing Communications (3rd Edition), by Jim Blythe

PDF Download Essentials of Marketing Communications (3rd Edition), by Jim Blythe

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Essentials of Marketing Communications (3rd Edition), by Jim Blythe

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

  • Sales Rank: #4522479 in Books
  • Published on: 2006-06-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x .75" w x 7.50" l, 1.49 pounds
  • Binding: Paperback
  • 352 pages

From the Back Cover

Back Cover Copy- Blythe Essentials of Marketing Communications, 3e

“Jim Blythe’s text presents a clear, concise and lively mix of theory and practice for anyone approaching the subject for the first time. His writing contextualises the challenges of marketing communications in the twenty first century, and provides a contemporary, entertaining and informative account of the key issues that students need to understand about this field of study.” Dr. Marylyn Carrigan, Senior Lecturer,�Marketing, Birmingham Business School

Looking for a concise overview�of marketing communications? Designed to provide a brief overview of the techniques, supporting theories, and strategic and tactical decision-making processes involved in marketing communications, Essentials of Marketing Communications, third edition, is ideal for those studying the subject for the first time.

Writing clearly and cogently, Jim Blythe links current theories of marketing communications to consumer behaviour issues and explains how marketing communications works in practice.

With real-life, up-to-date case studies with case study questions, end-of-chapter questions, and annotated suggestions for further reading, the book is a perfect introduction to this lively topic.

NEW TO THIS EDITION

While retaining the core structure of the second edition, this third edition includes:

�������� a more up-to-date account of communication theory;

�������� more extensive coverage of exhibitions and trade fairs;

�������� a comprehensive discussion of the role of personal selling.

�Jim Blythe is Senior Lecturer in the Business School at University of Glamorgan, UK. He has written numerous articles and publications in the field of marketing, including Essentials of Marketing, second edition, with Prentice Hall/Financial Times.

To access lecturer and student resources, including an Instructor’s Manual and PowerPoint slides, visit www.pearsoned.co.uk/blythe.

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